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JC Creative Portfolio 2025
JC Creative Portfolio 2025

Dunno. Curated
×

Project type

Entrepreneurship

Roles

Founder, Creative Director

Brands

Puma Ray Ban

Project Description

Led all business aspects from ideation to closure, gaining high-pressure experience across all aspects of running a small business.
Curated and sold over approximately 25,000-30,000 unique items, positioning the store as a top attraction in Soho, London.
Executed over 50+ music events showcasing emerging UK artists, creating a reputation for an artist/creatives-first business.
Developed 50 collaborations, resulting in thousands of collaborative units sold and integration into London’s creator network.
Grew total social media presence to 12,500 followers, generating 200,000+ engagements, and formed a cultural community.
Key Achievements
Recognised as one of London’s top independent stores by Evening Standard, Culted, OutlanderMag, The Basement, and many others.
Collaborated with Puma, Ray Ban, Paul Mescal, and over 50 other highly regarded brands, musicians, and artists.

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