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WEBB’S
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Project type

Fashion Photography Fashion and Styling Fashion Editorials

Roles

Creative Director Fashion Stylist

Brands

The Pink Prince magazine

Project Description

“WEBB’S” is a fashion editorial creatively directed and styled by Luke Addo for The Pink Prince magazine.

This visual narrative explores the complexities of self-identity and the struggle against society’s rigid categorisations, following a protagonist grappling with the constraints of conformity while yearning for autonomy. Through monochromatic styling and stark black & white imagery, the editorial symbolises the tension between the distinctiveness of individual expression and the homogeneity imposed by society. Each visual serves as a visual juxtaposition, capturing the protagonist’s quiet rebellion and celebration of freedom, where the raw textures and pared-back silhouettes echo the delicate balance between the authentic self and the pressure to blend into likeness.

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